One and foremost question online tutors ask is how to get more students to join your online tuitions. The following suggestions may just work for you-
Your marketing plan should be based on your niche and your short and long-term goals.
You must keep in mind that there is no blanket marketing plan. What works for one may not work for another. Skills you offer will have a different target audience and will respond to different messages. So your marketing strategy should make you visible to your target audience and convert them into paying students.
Our marketing plan can be divided into two categories- short term and long-term.
Advertisement at various social media platforms and other mediums will almost immediately find a student and we start filling up our schedule.
On the other hand, long term strategies will take longer to give results but are much more effective. For example, you could create and market a series of videos with the end goal to bring in new students. Videos containing good content will attract prospective students. Being active on social media platforms can be a part of your long term strategy.
What needs to be kept in mind is that your goals and both short and long term marketing strategies will need to be addressed and implemented from time to time.
Your first impression is very important. To attract paid students whatever you do should be of high quality, be it your website, advertisements, videos etc. Your first impression will matter the most. Your campaigns should be different than your competitors only then will you stand out. The design and approach of your advertisement should support your message. Google Adwords, Facebook and Linkedin currently are the most popular platforms to advertise. Look for free online classified listings that are true to your niche. Include as much information you can in the classified. Adding a professional image will help. Use your network extensively.
If you have a website, it is advisable to have quality content. Videos, guest posts, articles and blogs to include a link to your website. Make a proper onsite and offsite SEO plan. Last but not the least, there is no better feeling when a student contacts you after a referral.
Source: Teaching ESL Online